A young man wearing a checkered shirt with sleeves rolled up, smiling and crossing his arms, standing in front of a textured wall with geometric patterns.

Jeff McPike

Global Retail Executive

Seasoned global retail executive with 25 years of experience driving sustainable growth, digital transformation, and brand elevation across Asia-Pacific, the Americas, and Europe. Proven operator with deep expertise in omnichannel commerce, consumer insight–driven product strategy, and full-P&L leadership. Recognized for building high-performance teams and leading cross-functional organizations through complex market evolutions.

Currently Vice President & General Manager of Columbia Sportswear Korea, accountable for all commercial, operational, and brand outcomes in one of the company’s most dynamic markets. Previously held global Vice President and Senior Director roles at Nike Inc. and Black Diamond Equipment, leading large-scale DTC and retail transformations.

Founder and President of the Veteran Overland Foundation (501c3), integrating outdoor rehabilitation into veteran wellness programs.

Linkedin

“He exceeded expectations and lifted the performance of our retail channel substantially. He is super strong – excellent leadership skills, driven, self directed and hard working, great combination of operational, creative, financial, and people skills.  His teams love him and he commands high respect among the Senior Leadership Team.”

-Neil Fiske - Black Diamond Equipment President

Project Highlights

  • A man standing in front of a textured concrete wall, smiling with arms crossed, dressed in a checkered shirt.

    GM of Korea

    Leading the business in South Korea for Columbia Sportswear Company

    Korea Fashion Biz Article
  • Exterior of a retail building with glass windows, brick walls, and awnings. Signs for Black Diamond Boulder, CO, and other stores are visible. Green trees partially obscure the view.

    Black Diamond Retail Profitability

    Leading a highly productive P&L and revenue growth, BD reported a revenue increase of 22% for the third quarter of 2023, largely due to strong direct-to-consumer business.

    Outdoor Retailer Article
  • Header of VETERAN OVERLAND website with social media icons, navigation menu, and a black topographic map background with the prominent text 'VETERAN OVERLAND' overlaid.

    Non-Profit Founder - Board of Directors

    The Founder, Executive Director and President of the Board for Veteran Overland, the largest philanthropy effort in the Overland space. Including Ecommerce, Product Development, Coffee Roaster, Social Media Marketing and more.

    Organizational Highlight Article
  • Interior of a retail store with skateboard decks on display racks, exposed brick walls, a large window, and branded signage.

    Black Diamond Climb Concept

    Brokered an exciting relationship between BD and EVO creating a first ever climb concept store in the EVO Salt Lake Campus. From lease to concept design this became a one of a kind physical representation of the brand.

    Black Diamond Post
  • Nike logo with a plus sign and the Twitter bird logo below it.

    Patents - Social Media Product Reservation

    Received patents for inventing “Twitter RSVP” a project between Nike and Twitter allowing customers to reserve high heat footwear through twitter.

    Patent # US20130290134A1, JP6275773B2, CN104335239A

    ABC News Article
  • Exterior of a Nike store with large glass windows, Nike logo, and mannequins inside displaying athletic apparel.

    Nike Flagship Store - Seoul, South Korea

    Led the team through the operational design of the Nike Rise - South Korea store to include: labor modeling, staffing, training, building and opening the Flagship Store

    Hypebeast Article

  • Nike Japan Marketplace

    Led the Operational effort to reimagine the Japan Marketplace through a analysis of monobrand, multibrand, .com and supply chain, resulting in :

    • 2 new warehouse nodes

    • A Tokyo city strategy

    • The introduction of a franchise model and partner

    • Construction a Nike playground shown below

    • In addition was assigned and led the 2020 Olympics as the Retail Olympic Task Force Lead

    Nike Japan Playground in Tokyo
  • A large group of people gathered together on a staircase inside a dimly lit venue, smiling and posing for a group photo.

    Asia Pacific / Latin America Org Design

    By far my favorite work to date was leading the incredible team pictured above! Teams from Japan, South Korea, Singapore and SE Asia, Mexico, Brazil, Argentina, Australia, New Zealand,

    Through an organizational redesign project I built ORGs in each of these Territories contributing to the $1.2b increase in revenue during my time in that role.

    Nike APLA Revenue Growth
  • Digital advertisement for Nike retail mobile point of sale with shoes and a smartphone

    Global Digital Experience Director

    The digital lesion between the IT teams and the Business designing commerce apps and POS for Nike’s global store fleet includng:

    • POS Design

    • Commerce App Design

    • RFID Rollout

    • Wholistic Omni-channel Design

    Nike Assist App
  • Nike store interior with a check-in kiosk, digital display, and Nike merchandise vending machine.

    Nike Live Concept - Shibuya, Japan

    Led the design and build the most digitally connected store in the Nike fleet at the time. From a new consumer journey to innovative Japanese shopping elements like Convini, this store was a one of a kind and still open today.

    Footwear News Article
  • A black and neon yellow sports smartwatch with a perforated band, displaying time, running data, and fitness icons.

    Nike Apple Watch Launch

    Global Retail Project Lead for the initial launch. Worked with Apple teams under a 8 month NDA to integrate systems, allocate product and build policies. The most successful digital product launch at Nike to date.

    Release Article

  • Nike Veteran ERG Co-Founder

    Co-Founded the companies first Military Veteran resource group bringing light to the many Veterans working in the organization. Presented to the C-level executive team and designed and created product for the community and the brand.

    Group Overview
  • Nighttime view of the illuminated Shanghai skyline with iconic buildings, including the Oriental Pearl Tower, reflecting on the water.

    China Omni-Channel Rollout - Nike

    Successfully led the 2 year rollout of Point of Sale, Nike Apps, Omni-channel , Membership, Inventory Management and RFID to Hong Kong, Taiwan and Mainland China.

    China Omni-Channel Article
  • Corner of a Columbia Sportswear Store with three pedestrians walking along the sidewalk, one holding a dog leash, and a one-way street sign.

    Retail Growth - Columbia Sportswear

    The most accelerated growth in my career, the retail team opened 64 stores in 3 years including the downtown Seattle store pictured above.

    Michigan Avenue Announcement
  • People sitting around a campfire near a camper van with a bike rack, in a desert landscape during sunset.

    Gerber Gear Consultation

    A two year engagement on future product consultation and campaign launches including the #easydosent and More Than Ready campaigns. Product launch coming soon!

    Youtube Campaign Launch

  • Nike North America Retail HOI

    On the House of Innovation task force over a 1.5 year build of new and innovative retail, becoming the first digitally connected store concepts in the world.

    Architecture and Interior Design Review

Brands and Experience

  • Silhouette of five stacked pills or capsules arranged in a diamond shape on a white background.

    Columbia Sportswear Company

    Vice President & General Manager - South Korea

    - Full P&L Responsibility

    - Management of all aspects of the Columbia, Sorel and Mountain Hardware business in country

  • A black geometric logo consisting of two overlapping diamonds on a white background.

    Black Diamond Equipment

    Vice President of Retail

    - Omni-Channel, Design, Real Estate, Merchandising, Buying and Allocations, Training, Store Operations, Construction, and Events

    - +26% CAGR

    - 65% P&L Improvement

  • Black Nike swoosh logo on a white background.

    Nike

    Sr. Director of Retail Ops - Asia Pacific & Latin America

    - Global Retail Digital Experience Director

    - Retail Operations Director

    - Loss Prevention and Risk Director

  • Modern black and gray logo featuring a large letter 'V' and a smaller 'O' separated by a diagonal line, with a star above the 'O' and horizontal lines below the 'V'.

    Veteran Overland Foundation

    President of the Board

    - Executive Director

    - Founder

  • A black and white graphic of nine pills arranged in a diamond shape.

    Columbia Sportswear Company

    Head of Loss Prevention

    - Opened 64 stores in 3 years

    - Built the Retail Operations backbone typing P&P and training store teams

  • Graphic logo with the words "Mountain Hard Wear" and a stylized die with a Wi-Fi symbol on top.

    Mountain Hardware

    - Opened Downtown Seattle Store

    - Lead Fleet Operations

  • Headline in yellow text on a colorful abstract background reads 'Coming Soon!'.

    Converse

    - Multiple Store Openings

    - Crisis Management

    - Policy and Procedure

  • Black Hurley logo with large stylized letter 'X' above the word 'Hurley'

    Hurley

    - Multiple Store Openings

  • A black logo featuring a sword with a shield-like design beneath it.

    Gerber Gear

    - Brand Campaign - Overlanding

    - Product Design and Consultation

  • Loehmann's logo in black text on a white background.

    Loehmann's

    • Regional Director of SE

Global Experience and Leadership

With experience spanning team leadership, P&L management, and technology deployment, I bring a global perspective on retail.

  • 21 years leading teams and business in North America

  • 4 years leading teams and business in Emerging Markets

  • +2 years training and deploying technology globally

  • 1 year+ General Management overseeing and living in South Korea